2007 Food & Health Survey: Consumer Attitudes toward Food, Nutrition & Health

The International Food Information Council Foundation Food & Health Survey provides ongoing insights into the many connections Americans make between the food they eat and their health. The initial wave of this survey was conducted in 2006 and acts as a benchmark study. The 2007 Food & Health Survey is the  second wave. Over time, this survey will provide consumer insights to guide and shape future education and communication initiatives as well as trend data to measure the progress made toward achieving public health goals.

Areas of Inquiry The 2006 survey focused primarily on how consumers approach overall diet, physical activity, and weight to manage their physical health. Other questions explored consumer knowledge and attitudes toward principal nutrients, such as fats, sugars, and carbohydrates. Finally, questions addressed consumer attitudes toward and use of information sources such as the Nutrition Facts Panel and MyPyramid in making food choices.

The 2007 survey repeated many of the questions asked in 2006 for trending purposes, with the majority asking about overall diet, physical activity, and weight as key determinants of health. Several new questions were added to better understand consumers’ knowledge and use of information about calories to help them manage weight and health. Other questions were also included to explore consumer awareness and interest in the functional benefits of foods that can contribute to physical health as well as a sense of well-being.

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