2022 Food and Health Survey Spotlight: Snacking
December 2, 2022
Whether it’s salty or sweet—or, for many, a mix of both!—Americans are no strangers to snacks. But what exactly are Americans’ preferences when it comes to the kinds of snacks…
consumer insights
Perceptions on Processed: Consumer Sentiment and Purchasing Habits 2022
November 15, 2022
Download the survey results here Highlights Nearly half of Americans report having a high understanding of processed foods. Looking at the ingredients list on a product is the most common…
2022 Food and Health Survey Spotlight: What Is a Healthy Food?
September 14, 2022
We often hear about the importance of making healthy food choices, but how do Americans define a “healthy food”? And how much of an influence does healthfulness have when we…
2022 Food and Health Survey Spotlight: Eating Patterns
July 1, 2022
The 2022 Food and Health Survey marks the 17th consecutive year the International Food Information Council (IFIC) has surveyed Americans to understand their perceptions, beliefs, and behaviors surrounding food and…
Caffeine: Consumer Consumption Habits and Safety Perceptions
March 15, 2022
Download the survey results here Highlights Over nine in ten (93%) Americans report consuming caffeine. Three in four (75%) caffeine consumers have caffeine at least once a day, and one…
Consumer Surveys: A Continued Look at COVID-19’s Impact on Food Purchasing, Eating Behaviors and Perceptions of Food Safety
December 13, 2021
In the United States, the COVID-19 pandemic has been entrenched in our daily lives for the better part of one year. In the midst of its impact on the health of many and the…
Protein Perceptions and Consumption Behaviors
August 19, 2021
The popularity of protein among Americans is undeniable. It is our favorite and least demonized macronutrient. Although protein has become increasingly buzzworthy, the main motivation behind consuming it is a…
Consumer Survey: Nutrient Density and Health
August 20, 2020
Download the full report. Highlights Improving and maintaining health are the top incentives for choosing nutrient-dense foods. Fresh fruits and vegetables, lean meats, and nuts and seeds are most commonly…
Consumer Perceptions About Food Fraud
February 27, 2020
Download the full report. Food fraud can be defined as “the deliberate and intentional substitution, addition, tampering, or misrepresentation of food, food ingredients, or food packaging; or false or misleading…